Discover how our consulting services in opinion research, data intelligence, insight generation, and integrated strategic analysis can transform your sales and brands.
We develop consulting projects to improve social reputation based on an innovative planning model used by the United Nations in the East.
About Us
DIGIMKTGROUP
Integrated Marketing Intelligence Management Development
We have over 25 years of experience under the leadership of Ricardo de Castro – an executive recognized for connecting executive solutions with creativity and high impact.
Our Vision
Transform decisions into concrete and responsible actions supported by data, purpose, and sustainable results.
How? By researching the market, establishing scenarios, and understanding the behavioral, economic, political, and social changes that impact companies, families, and governments.
Our Mission
To innovate by introducing new research methods and strategic communication and market planning approaches, authentically and committed to socially sustainable management.
Services & Solutions
Stakeholder Perception Studies - Focus on Political and Socio-Environmental Reputation Management - Parties, Candidates, Companies, and the State.
Lectures and Training on Market Research, Insights, Intelligence, and Planning - Universities, Companies, Parties, and the Government.
Advice on Strategic Planning and Research and social environmental projects - Companies, Government, State, Parties, and Candidates.
Opinion Research on Brands, Customer Service, Products, Services, Communication Campaigns, Asset Impact, and People - Companies, Government, State, Parties, and Candidates.
Some clients served
@Vale, @Supergasbrás, @Petrobras, @Eletrobras, @Finep, shopping malls from the @Argo group, Aliansce (currently Allos), @Multiplan, @Ancar, @SoulMalls, @FGV and its partners, @Bob's, @BR Distribuidora (currently Vibra), and several large communications agencies. Especially @Artplan.
FOTO: RICARDO DE CASTRO E CRÉDITO FOTOCOLAGEM SP RODOLFO ÂNCONA LOPEZ
FOTOS: RICARDO DE CASTRO E CRÉDITO FOTOCOLAGEM SP RODOLFO ÂNCONA LOPEZ
VALUES THAT REFLECT SOCIAL AND ENVIRONMENTAL CONCERNS
We believe in emergency planning of public and private Communication Policies in ESG, focusing on the social themes of INEQUALITY & DIVERSITY and the role of @ as an optimizing element.
FOTO: RICARDO DE CASTRO
CONTACT US
rcastro@digimktgroup.com
+55 21 99994-030
RICARDO (RICO) DE CASTRO
Member of LACON, Rico is a PhD candidate from UERJ (Theme: Diversity, Inequality and Shopping Mall Management), a Master's degree from ECO at UFRJ (Theme: technology and executive management), a Master's degree from PUC-Rio in Psychology (Theme: technology and executive management), an MBA in Executive management from COPPEAD at UFRJ and specialized in Strategic Communication Planning with a Social ESG bias in the vectors of Diversity and mitigation of Inequality, having previously studied Economic Sciences and Marketing.
Member of the faculty of the Postgraduate Program at the FGV Educational Development Institute since 2008. Author at Editora FGV Management, teaching in the Business Analytics and Big Data, Marketing and Digital Marketing MBAs. Experience in the strategic areas of Marketing Communication Planning and Research, working on the themes: shopping, consumption, diversity, and inequality.
Recently certified by the United Nations Economic and Social Commission in Integrated Planning for the sustainable development of the SDGs Agenda 2030. His expertise lies in advising on Integrated Strategic Development Planning. Main audiences: large and medium-sized companies and public institutions. Extensive experience in projects for shopping malls, retail, education, mining, and energy.
Main idol: his grandfather, the doctor, political and social scientist, "Citizen of the World", Dr. Josué de Castro. Author of Geography of Hunger and Geopolitics of Hunger, nominated for the Nobel Peace Prize on five occasions, having held the Presidency of the FAO Council (Rome), the position of Ambassador of Brazil to the United Nations in Geneva and being awarded the International Prize of Peace (by the United Nations), the Roosevelt Prize by the Academy of Political Sciences of the United States of America, at the University of California Campus Berkeley, as well as Citizenship of the French Legion of Honor and the Key of Paris, among other honors, such as the Brazilian Academy of Letters Award.
