For over thirty years, Rico has been developing consultancies, studies, lectures and research, generating strategic plans and advice for various segments. Numerous organizations such as Petrobras, Br Distribuidora, Rede Globo, Vale, Fundação Getúlio Vargas, Multiplan, Ancar, Eletrobras, ESPM, BNDES, FINEP, L`Oréal and Coca-Cola have already developed projects under his leadership.
SERVICES
MARKET RESEARCH I COMMUNICATION I DIGITAL TRANSFORMATION
Development of Studies and Research on Market Potential and Consumer Profile, Customer Journey, Price Elasticity x Positioning, Digital Transformation, Brand Concept/Positioning Testing, Campaign Testing, Flavor Testing, Market Testing, Perception Research, Shopper Research, Sales Churn Research, Branding Innovation Research.
SUSTAINABLE INTELLIGENCE
Lectures on Shopping Cities and High-Impact Integrated Communication
Materiality Studies aim to identify the social, environmental and economic impacts of an organization, consequently identifying the aspects that influence decisions related to socio-environmental issues that impact its Stakeholders, facilitating the construction of ESG plans and more sustainable processes.
The first step is the Qualitative Study with the main Stakeholders.
The second step is the Identification of Quantitative representativeness and cross-referencing with the Qualitative report.
The third step is the Construction of Metrics and Prioritization Ruler taking into account all players involved.
The fourth step is the construction of the Annual Analytical Report that should reflect the most relevant material topics for the management of the organization, enabling organizations to focus on the most important issues for achieving their goals.
The Materiality Matrix is a strategic instrument that companies use to map and evaluate the most relevant issues related to ESG criteria.
MATCHMAKING BUSINESS
Development of a hub to connect with a highly qualified relationship network of 30K executives, through meetings in real and/or virtual environments in Brazil and abroad. Especially in the European Union - Brazil axis.
ADVICE/ PLANNING AND PRODUCTION OF SUSTAINABLE INSTITUTIONAL AND SALES CAMPAIGNS
Planning and Production of Sustainable Institutional and Sales Campaigns.
Strategic advice for companies that intend to develop their business in Brazil with continuous generation of reports on how to proceed from a marketing/communication point of view.
BRAZIL - EUR
FOTO: RICARDO DE CASTRO E CRÉDITO FOTOCOLAGEM SP RODOLFO ÂNCONA LOPEZ
FOTOS: RICARDO DE CASTRO E CRÉDITO FOTOCOLAGEM SP RODOLFO ÂNCONA LOPEZ
VALUES
We believe in emergency planning of public and private Communication Policies in ESG, focusing on the social themes of INEQUALITY & DIVERSITY and the role of @ as an optimizing element.
FOTO: RICARDO DE CASTRO
CONTACT US
rcastro@digimktgroup.com
+55 21 99994-030
RICARDO (RICO) DE CASTRO
Member of LACON, Rico is a PhD candidate from UERJ (Theme: Diversity, Inequality and Shopping Mall Management), a Master's degree from ECO at UFRJ (Theme: technology and executive management), a Master's degree from PUC-Rio in Psychology (Theme: technology and executive management), an MBA in Executive management from COPPEAD at UFRJ and specialized in Strategic Communication Planning with a Social ESG bias in the vectors of Diversity and mitigation of Inequality, having previously studied Economic Sciences and Marketing.
Member of the faculty of the Postgraduate Program at the FGV Educational Development Institute since 2008. Author at Editora FGV Management, teaching in the Business Analytics and Big Data, Marketing and Digital Marketing MBAs. Experience in the strategic areas of Marketing Communication Planning and Research, working on the themes: shopping, consumption, diversity, and inequality.
Recently certified by the United Nations Economic and Social Commission in Integrated Planning for the sustainable development of the SDGs Agenda 2030. His expertise lies in advising on Integrated Strategic Development Planning. Main audiences: large and medium-sized companies and public institutions. Extensive experience in projects for shopping malls, retail, education, mining, and energy.
Main idol: his grandfather, the doctor, political and social scientist, "Citizen of the World", Dr. Josué de Castro. Author of Geography of Hunger and Geopolitics of Hunger, nominated for the Nobel Peace Prize on five occasions, having held the Presidency of the FAO Council (Rome), the position of Ambassador of Brazil to the United Nations in Geneva and being awarded the International Prize of Peace (by the United Nations), the Roosevelt Prize by the Academy of Political Sciences of the United States of America, at the University of California Campus Berkeley, as well as Citizenship of the French Legion of Honor and the Key of Paris, among other honors, such as the Brazilian Academy of Letters Award.
