EXPERIENCE
For over twenty years, Digimkt has been developing consultancies, studies, research, advice and lectures on marketing planning and Sustainable Communication for organizations such as Petrobras, Br Distribuidora (Vibra), Central Globo de Jornalismo of Rede Globo de Televisão, Grupo Casseta e Planeta, Fundação Getúlio Vargas , Multiplan, Ancar, Eletrobras, ESPM, BNDES, FINEP and L`Oréal among other organizations.
PRODUCTS OFFERED
@DiGMKT MARKETING RESEARCH I COMMUNICATION I DIGITAL TRANSFORMATION
Development of Consumer Profile Studies and Research, Customer Journey, Price Elasticity x Positioning, Digital Transformation, Concept Testing, Campaign Testing, Taste Testing, Market Testing, Perception Research, Shopper Research, Churn Research in Sales, Branding Innovation Research.
@DiGMKT SUSTAINABLE INTELLIGENCE
Lectures on the importance of Collaborative Digital Transformation and Corporate Social Communication Planning from an ESG perspective. Materiality Study aiming to identify the social, environmental, and economic impacts of an organization, consequently identifying the aspects that influence decisions related to its Stakeholders, facilitating the construction of sustainable plans and processes.
The first step is the Qualitative Study with the main Stakeholders.
The second step is the identification of Quantitative representativeness and cross-referencing with the Qualitative report.
The third step is the Construction of Metrics and Prioritization Rules, considering all the players involved. The fourth step is the construction of the Annual Analytical Report, which must reflect the most relevant material topics for the organization's management, enabling organizations to focus on the most critical issues for achieving their goals. The Materiality Matrix is a strategic instrument that companies use to map and evaluate the most relevant issues related to ESG criteria.
@DiGMKT HUB
Development of a hub for approaching a highly qualified relationship network of 30K executives, via meetings in real and/or virtual environments in Brazil and abroad. Especially on the European Union - Brazil axis.
@DiGMKT MENTORING
Strategic advice for companies that intend to develop their business in Brazil with continuous generation of reports on how to proceed from a marketing/communication point of view.
BRAZIL - EUR
FOTO: RICARDO DE CASTRO E CRÉDITO FOTOCOLAGEM SP RODOLFO ÂNCONA LOPEZ
FOTOS: RICARDO DE CASTRO E CRÉDITO FOTOCOLAGEM SP RODOLFO ÂNCONA LOPEZ
VALUES
We believe in emergency planning of public and private Communication Policies in ESG, focusing on the social themes of INEQUALITY & DIVERSITY and the role of @ as an optimizing element.
FOTO: RICARDO DE CASTRO
CONTACT US
rcastro@digimktgroup.com
+55 21 99994-030
RICARDO (RICO) DE CASTRO
Member of LACON, Rico is a PhD candidate from UERJ (Theme: Diversity, Inequality and Shopping Mall Management), a Master's degree from ECO at UFRJ (Theme: technology and executive management), a Master's degree from PUC-Rio in Psychology (Theme: technology and executive management), an MBA in Executive management from COPPEAD at UFRJ and specialized in Strategic Communication Planning with a Social ESG bias in the vectors of Diversity and mitigation of Inequality, having previously studied Economic Sciences and Marketing.
Member of the faculty of the Postgraduate Program at the FGV Educational Development Institute since 2008. Author at Editora FGV Management, teaching in the Business Analytics and Big Data, Marketing and Digital Marketing MBAs. Experience in the strategic areas of Marketing Communication Planning and Research, working on the themes: shopping, consumption, diversity, and inequality.
Recently certified by the United Nations Economic and Social Commission in Integrated Planning for the sustainable development of the SDGs Agenda 2030. His expertise lies in advising on Integrated Strategic Development Planning. Main audiences: large and medium-sized companies and public institutions. Extensive experience in projects for shopping malls, retail, education, mining, and energy.
Main idol: his grandfather, the doctor, political and social scientist, "Citizen of the World", Dr. Josué de Castro. Author of Geography of Hunger and Geopolitics of Hunger, nominated for the Nobel Peace Prize on five occasions, having held the Presidency of the FAO Council (Rome), the position of Ambassador of Brazil to the United Nations in Geneva and being awarded the International Prize of Peace (by the United Nations), the Roosevelt Prize by the Academy of Political Sciences of the United States of America, at the University of California Campus Berkeley, as well as Citizenship of the French Legion of Honor and the Key of Paris, among other honors, such as the Brazilian Academy of Letters Award.
CO-FOUNDER: CHRISTIANE (CHRIS) LANDIM
Executive with extensive experience in marketing, strategy and planning. In her career, she has always been linked to the management of innovative projects and repositioning of brands and businesses, in organizations such as L´Oréal "Parfum e Beauté" and Shoppings Rio Design Leblon and Barra da Administradora Ancar. He has an established career in qualitative studies and research, highlighting management roles at Lóréal, Instituto Qualitrica and Instituto Enfoque. Christiane has a degree in Marketing and completed her MBA in Marketing at Coppead at UFRJ and a Postgraduate Degree in Anthropology of Consumption at SETIQ. She is co-author of the books Marketing Analysis and Planning and Communication Systems and Technologies by Editora do Centro de Cultura Anglo-Americano.
